I lead through seeking alignment, design and systems thinking, and helping teams
move forward
with
clarity and
confidence.
I lead through seeking alignment, design and systems thinking, and helping teams
move forward
with
clarity and
confidence.
EXPERIENCE
18 Years
Availability
Open to Opportunity
location
Sacramento, CA
current org
Williams Sonoma, Inc.
Developing people, practices, and design maturity
I believe helping other designers succeed often creates more impact than any individual project.
Organizations scale when knowledge, quality, and decision-making become repeatable.
One of the most valuable contributions a leader can make is creating systems that capture knowledge, improve consistency, reduce friction, and help others succeed.
Career
Highlights
I lead design strategy across a 10-brand eCommerce + Supply Chain ecosystem, helping teams navigate complexity, align around priorities, and create solutions that balance customer needs, business goals, and operational realities.
My work extends beyond individual experiences to developing people, strengthening practices, introducing AI-enabled workflows, and building the systems that help organizations deliver better outcomes at scale.
Current role
Williams Sonoma, Inc.
retail • Lead User Experience Designer
Led product design and strategy for a proprietary drag-and-drop Email Builder, introducing scalable design systems and working closely with CEO and engineering to ensure customer needs and UX principles were reflected in every stage of implementation.
YEARS 2013—2018
StreamSend
SAAS • Lead User Experience Designer
Identified a longstanding opportunity hidden within a legacy insurance claims experience, where customer and operational friction had become accepted as part of the process. Through field research, journey mapping, and mental-model analysis, I uncovered opportunities that helped align leadership around a customer-centered strategy, improving satisfaction, reducing negative public reviews, and generating measurable operational savings.
YEARS 2012—2013
VSP
health insurance •
UX Designer
I championed the value of UX within an organization that had no formal design practice by introducing design principles, discovery methods, and customer-centered processes that improved both associate efficiency and product outcomes.
This work ultimately led to the creation of the company's first dedicated UX Designer role and established practices that continued long after my tenure—one of the most meaningful legacies of my career.
YEARS 2002—2009
Kleinfelder
science • Sr. Web Developer → UX Designer
what people are saying
Lachelle played an integral role in unearthing information that had gone undiscovered for years. Her knowledge around UX design helped bridge the gap between developers and product owners, creating a more efficient team workflow.
- Supervisor of Global Marketing & Optimization (VSP)
My Skills
Design Leadership
Product Strategy
Executive Communication
Stakeholder Alignment
Team / Designer Development
Leadership
& Organizational Impact
Design System Architecture
Multi-brand theming
Design Operations
AI Workflows
Design Templates and file standards
Systems
& Scale
User Centered Design
Research + Analysis
Journey + User Flow Mapping
Prototyping
Accessibility
Information Architecture
Visual Design
Product
& Experience
Figma / Claude / Codex
HTML / CSS / JS / React / Swift
Tailwind + Storybook
Technical
Fluency
Illustration, Painting, AutoCAD / 3D modeling, Photography, Videography
Other talents
About me
Curiosity has been the common thread throughout my life. Whether through art, technology, travel, or design,
I'm drawn to understanding how things work and what connects them. It's a perspective that continues to shape how I lead, solve problems, and help others grow.
My Journey
My career has taken me through research, front-end development, enterprise systems, commerce, and design leadership. Each experience added a new perspective, shaping a practice that values curiosity, adaptability, and the ability to see connections others might miss. Together, these capabilities allow me to help teams navigate complexity and move forward with confidence.
EXPERIENCE
18 Years
Availability
Open to Opportunity
location
Sacramento, CA
current org
Williams Sonoma, Inc.
Developing people, practices, and design maturity
I believe helping other designers succeed often creates more impact than any individual project.
Organizations scale when knowledge, quality, and decision-making become repeatable.
One of the most valuable contributions a leader can make is creating systems that capture knowledge, improve consistency, reduce friction, and help others succeed.
Career
Highlights
I lead design strategy across a 10-brand eCommerce + Supply Chain ecosystem, helping teams navigate complexity, align around priorities, and create solutions that balance customer needs, business goals, and operational realities.
My work extends beyond individual experiences to developing people, strengthening practices, introducing AI-enabled workflows, and building the systems that help organizations deliver better outcomes at scale.
Current role
Williams Sonoma, Inc.
retail • Lead User Experience Designer
Led product design and strategy for a proprietary drag-and-drop Email Builder, introducing scalable design systems and working closely with CEO and engineering to ensure customer needs and UX principles were reflected in every stage of implementation.
YEARS 2013—2018
StreamSend
SAAS • Lead User Experience Designer
Identified a longstanding opportunity hidden within a legacy insurance claims experience, where customer and operational friction had become accepted as part of the process. Through field research, journey mapping, and mental-model analysis, I uncovered opportunities that helped align leadership around a customer-centered strategy, improving satisfaction, reducing negative public reviews, and generating measurable operational savings.
YEARS 2012—2013
VSP
health insurance • UX Designer
I championed the value of UX within an organization that had no formal design practice by introducing design principles, discovery methods, and customer-centered processes that improved both associate efficiency and product outcomes.
This work ultimately led to the creation of the company's first dedicated UX Designer role and established practices that continued long after my tenure—one of the most meaningful legacies of my career.
YEARS 2002—2009
Kleinfelder
science • Sr. Web Developer → UX Designer
what people are saying
Lachelle played an integral role in unearthing information that had gone undiscovered for years. Her knowledge around UX design helped bridge the gap between developers and product owners, creating a more efficient team workflow.
- Supervisor of Global Marketing & Optimization (VSP)
My Skills
Design Leadership
Product Strategy
Executive Communication
Stakeholder Alignment
Team / Designer Development
Leadership
& Organizational Impact
Leadership & Organizational Impact
Design System Architecture
Multi-brand theming
Design Operations
AI Workflows
Design Templates and file standards
Systems
& Scale
User Centered Design
Research + Analysis
Journey + User Flow Mapping
Prototyping
Accessibility
Information Architecture
Visual Design
Product
& Experience
Figma / Claude / Codex
HTML / CSS / JS / React / Swift
Tailwind + Storybook
Technical
Fluency
Illustration, Painting, AutoCAD / 3D modeling, Photography, Videography
Other talents
About me
Curiosity has been the common thread throughout my life. Whether through art, technology, travel, or design,
I'm drawn to understanding how things work and what connects them. It's a perspective that continues to shape how I lead, solve problems, and help others grow.
My Journey
My career has taken me through research, front-end development, enterprise systems, commerce, and design leadership. Each experience added a new perspective, shaping a practice that values curiosity, adaptability, and the ability to see connections others might miss. Together, these capabilities allow me to help teams navigate complexity and move forward with confidence.